Apple’s stock price jumped in after hours trading after CEO Tim Cook said during the company’s Q1 2022 earnings call that he sees considerable potential in the Metaverse space.
Cuando preguntó on Jan. 27 during the call about Apple’s opportunities within the Metaverse, Cook responded “we see a lot of potential in this space and are investing accordingly.”
“We’re always exploring new and emerging technologies and I’ve spoken at length about how it’s very interesting to us right now.”
ElMetaverse is an interoperable virtual universe created in part by users, offering socialization, gaming and even live concerts. Although it can be accessed with a browser, the experience is better with virtual reality (VR) or augmented reality (AR).
APPL had bajó about 3% to $159.22 during regular trading hours, but has since jumped up 8% to $167.23 in after hours trading. The Metaverse was just one of the topics discussed on the call.
Appleinsider informó that in the Jan. 27 call, Cook pointed out that Apple (APPL) already has a bevy of 14,000 apps on its App Store that have been designed using the AR la Realidad Aumentada (RA) es una experiencia de inmersión que mejora el valor y el uso de los artículos del mundo real utilizando información intuitiva generada por ordenador y enviada a través de diversas modalidades sensoriales como el sonido, el tacto, el olor y la vista. developer platform ARKit. Apps designed using ARKit could help users gain access to the Metaverse.
Whereas Meta has leaned toward using the Oculus headset to immerse users into the Metaverse, Apple is placing its bets so far on AR technology. An Apple headset was scheduled for release in 2022, but Bloomberg reported on Jan. 14 that it may be delayed due to hardware and software challenges.
Despite Cook’s embrace of the Metaverse, the headset in development is believed to be focused on gaming, communication, and content consumption. So far, the largest company in the world by market cap is lagging behind other tech leaders like Meta and Microsoft, both of which are moving forward with public plans to develop in the Metaverse.
Relacionado: Meta contrata a personal de Microsoft y Apple para sus planes de metaverso un metaverso es un universo digital que contiene todos los aspectos del mundo real, como las interacciones y las economías en tiempo real. Ofrece una experiencia única a los usuarios finales.
Microsoft recently purchased Activision Blizzard for $69B with the intention of expanding Metaverse gaming.